People believe what they want to believe to be true.
This saying is so true… if searching the internet or scouring auctions for an elusive piece of rock memorabilia something that you really want suddenly becomes available and excitement and anticipation go into overdrive. However, there is just something about it that doesn’t quite ring true, doesn’t look right, too cheap etc. Frequently and to our detriment we persuade ourselves or are persuaded that our doubts are unfounded and ignore the signal(s) because we “want to believe”.
AT A GLANCE: RED FLAGS TO WATCH FOR
Before the full read below, here are the signals that should make you stop and look closer:
None of these on their own is proof of a fake. But any one of them is a reason to slow down, ask more questions, and — if in doubt — get a second opinion before you commit. See “Getting a Second Opinion” at the end of this page.
CERTIFICATES AND LETTERS OF AUTHENTICITY
One way we can be persuaded to buy something that doesn’t tick all the boxes is through Certificates/Letters of Authenticity. Some of these are highly elaborate and made to look official, but in most cases they are worthless and without merit.
These documents can be generated by the seller or associates of the seller in an attempt to bring credibility to a piece that doesn’t have any credible information or history associated with it. Anyone can claim to be qualified to assess and certify at will, and this is where a conflict of interest may arise.
If the seller is also responsible for creating the Certificate of Authenticity, albeit under a different pseudonym, the buyer is effectively being hoodwinked.
We are not saying everyone does this — there are a few independent, specialised companies/individuals that offer this service in good faith. But in the final analysis, a certificate is only ever their opinion, nothing more. It is not a guarantee.
Our advice is to stick to the following three principles while engaging a buyer’s instinct:
If it doesn’t look right, smell right, feel right,
then chances are it ‘aint right!
Think about this. If you are clearing out a shed or attic and you happen to find an old newspaper wrapped around some discarded item stored decades earlier, your perception of this newspaper is that it looks old, it looks faded, it looks brittle — but most of all, that strongest of all our senses (smell) tells us that it is unquestionably old.
The same rules apply to memorabilia, with consideration given to how long ago the item was printed or made. Clearly a piece from the early 60s will have more ageing, in almost every respect, when compared against something from the 80s.
AUCTION HOUSES
The majority of auction houses or auctions are honest offerings, however there are some indicators that should be noted when looking to buy in person or on the internet.
Very few — a handful — of auction houses or auctioneers could be regarded as true experts in this specific field.
We can cite too many instances where an auction house has been challenged on the authenticity of a lot included within a general or music memorabilia sale. Reputable auction houses will respond with their views, commenting on their findings prior to the sale and clarifying the issues raised. However, they may not have the resources or expertise to genuinely assess the item accurately. When challenged, they then have several options:
If you’re weighing up a lot ahead of a sale, a house’s willingness to engage properly with a direct authenticity question is itself useful information.
EBAY AND ONLINE SALES
“I have a picture of me getting this album signed.”
This is, in most cases, genuine — but regrettably it can also be an unscrupulous tactic to sell a fake or forgery, in an attempt to convince the unwary that they are buying the real deal. Do you know for sure the person in the photograph is the person trying to persuade you to part with a substantial sum of money?
Other patterns worth knowing on online marketplaces:
POSTERS AND PRINTS
This is an absolute minefield. An original first print can command tens of thousands of pounds and more, dependent on the artist, design and number of prints known to be in existence. Second and third reprints are not so collectable, and are priced accordingly — anywhere between roughly £40 and £300 as a ballpark generalisation, again dependent on artist and design.
Forgeries purporting to be originals are rife on eBay, online auction houses, specialist dealers — you name it. Counterfeit posters and flyers have been successfully sold through many well-known and respected auction houses, as well as specialist shops, eBay, and any other outlet where a buyer can be totally scammed.
There are several tell-tale signs of copies and reprints. Things worth checking, or asking a specialist to check, before you rely on your own eye alone include:
If more than one of these doesn’t add up, that’s worth taking seriously — this is exactly the kind of judgement call where a second opinion earns its keep.
AUTOGRAPHS AND SIGNATURES
Signatures are one of the hardest things to judge from a photograph alone, and one of the most commonly faked. A few things worth knowing:
TICKETS, PASSES AND PROGRAMMES
Because these are often simple in design, they can be some of the easiest items to reproduce convincingly. Points worth checking:
GETTING A SECOND OPINION
None of the above is about being suspicious for its own sake — it’s about knowing what questions to ask before you commit, whether you’re buying, selling, or simply trying to understand something you’ve inherited or found.
If you have any doubts about a piece — or you’d simply like an informed opinion before you go any further — send us the details and, where possible, some photographs via our Enquiries page. We’re always glad to help.
We are always looking to meet new people! Please feel free to get in touch using the contact form below. A member of our team will be in touch as soon as possible.
Have something similar? We’re always glad to hear about it — get in touch via our Enquiries page.